Product Design
Inflow
Inflow is a platform designed to streamline the design process for startups, small businesses, and agencies by offering both preset and custom design services (e.g., logo, branding, web/app design). The platform leverages AI to enhance workflows, ensuring high-quality design delivery in less time. While the current version (V1) is a basic platform that facilitates client submissions through a “Create Flow,” the vision for the final product is a fully AI-integrated web app that assists both clients and designers in refining briefs and ensuring precise project execution.
Role
Creative Lead
Date
October 2024 – Ongoing
Challenges
One of the most difficult aspects of the client-designer relationship is clearly understanding client needs and reducing the back-and-forth required during revisions. Inflow aims to address these challenges by using AI to help design teams better understand client requirements and streamline the creative process, ultimately delivering high-quality designs faster and more affordably.
Objective
The main goal of the V1 project was to onboard early clients while simultaneously gathering data to refine Inflow’s design processes and workflows.
This would help inform the development of V2 and ensure the platform better serves the needs of its target users.
The design request is submitted
2. Assigned designer optimizes the process by leveraging AI tools
3. The design assets are delivered successfully
Research Phase
Research for the project has been primarily conducted by the Inflow founder, who gathers feedback from potential users such as startup founders, agency managers, and other stakeholders. The V1 version serves as the primary data-gathering tool for improving the platform in future iterations.
User Journey
The design process began with the V0 prototype created by the founder. From there, we iterated on the initial concept, refining both the UI and UX to better meet user needs. This prototype served as a basic flow for user interactions. This helped identify key touchpoints, from submitting a design request to receiving the final product. The user journey is currently evolving as data is collected and analyzed.
Shots from the V0 prototype
User Personas
Tech startup founders looking to establish their brand and marketing foundation. Typically working with a limited budget ($4k-$8k per month) and needing quick, professional one-off projects. They are time-constrained and focused on early signs of validation.
Seed-stage Founders
Marketing leaders at Series A-C companies managing teams of 4-10 people. They need to ensure brand consistency across multiple channels while handling various creative needs from different stakeholders.
Marketing Directors
Product managers or CPOs who need consistent, technically accurate design work for user experience and product launches, often coordinating creative work across product initiatives.
Product Leaders
The Platform
The final screens I designed included the homepage, services page, single-service pages, and blog pages. The homepage features a row of scrolling cards that allow users to quickly browse and select the services they’re interested in, while the service pages provide detailed descriptions and a clear “Buy” button.
The Homepage
The Create Flow
At Inflow, we've streamlined our design request process through the "Create Flow," aiming to make submissions as straightforward as possible. To achieve this, we've integrated Fillout—a versatile form builder known for its simplicity and robust features—into our Webflow site. Fillout's capabilities, such as payment integration, Airtable automation, and scheduling options, allow us to efficiently collect and manage client information, ensuring a seamless experience from submission to project initiation.
+30 Design services
At Inflow, we offer a diverse range of design services across seven core categories to meet the unique needs of our clients. Our services span Brand, Marketing, Web, Product, Communication, and Motion & Video design, each with three customizable tiers: Standard, Premium, and Pro. Whether you're looking for a complete brand identity, a sleek e-commerce website, a motion graphic for your latest ad, or a fully developed product design system,
Inflow provides tailored solutions to help businesses at every stage. Each service is designed to offer flexibility, with options that scale based on complexity and budget, ensuring the best fit for startups, growing businesses, and established brands alike.
