This case study shines a light on the wildly successful and award-winning Azucarera® campaign, Reposterapia, brought to life by the creative minds at La Buena Design Agency. With the catchy tagline "#UnPuñadoDeNaturalidad" (A Handful of Naturalness), the campaign wasn't just about pastries; it was a 100% brand awareness adventure, dishing out good vibes through natural treats and the wisdom of our beloved elders.

Oh, and fun fact – I spiced things up by being in charge of the video editing for a festival entry (video below), which resulted in a sweet win with #UnPuñadoDeNaturalidad! ✨