Brand and Visual Identity
Whose Your Landlord (wyl)
Based in New York, Whose Your Landlord (WYL) is a start-up founded in 2015 by Ofo Ezeugwu with a bold mission: centering humanity at the heart of housing. This innovative platform revolutionized the rental experience by replacing the term "landlord" with "home provider," aiming to transform the relationship between residents and housing providers. Since its inception, WYL has spanned over 350 U.S. cities with a commitment to promote safety, belonging, and authentic experiences, in order to empower residents to share their voices while ensuring anonymity and security.
Role
Lead designer
Projects
Brand identity, Visual Design, Video Editing and Animation, UX/UI Design, Creative Ad Design
Brand guidelines
Marketing materials
WYL edu / tutorial series
Web / UX /UI Design
About us page
Home Provider landing page