Brand and Visual Identity

Whose Your Landlord (wyl)

Based in New York, Whose Your Landlord (WYL) is a start-up founded in 2015 by Ofo Ezeugwu with a bold mission: centering humanity at the heart of housing. This innovative platform revolutionized the rental experience by replacing the term "landlord" with "home provider," aiming to transform the relationship between residents and housing providers. Since its inception, WYL has spanned over 350 U.S. cities with a commitment to promote safety, belonging, and authentic experiences, in order to empower residents to share their voices while ensuring anonymity and security.

Role

Lead designer

Projects

Brand identity, Visual Design, Video Editing and Animation, UX/UI Design, Creative Ad Design

Brand guidelines

Marketing materials

WYL edu / tutorial series

Web / UX /UI Design

About us page

Home Provider landing page