Zbank, formerly known as Zain Cash, is an Iran-based bank undergoing a rebranding process aimed at attracting younger audiences. Their goal was to create an energetic and modern brand while maintaining a sense of professionalism. One of the key proposals in their rebranding journey was titled ‘Dynamic Motion,’ reflecting a fresh, forward-thinking identity; it encapsulates the essence of movement and the fluidity of transactions. It highlights the dynamic nature of digital banking, with the logo symbolizing a 'Z' being dragged from one side to the other, leaving a distinctive mark behind. This visual metaphor emphasizes the seamless and continuous flow of financial transactions facilitated by Zbank.